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2e:["$","p","4",{"className":"text-[16px] text-[var(--muted)] leading-[1.8]","children":"Quatrième métrique : le Net Promoter Score (NPS) ou score de satisfaction post-séjour. Un client satisfait génère en moyenne 2,5 nouveaux clients par bouche-à-oreille. Un client insatisfait en repousse en moyenne 10. Les établissements qui suivent et agissent sur leur NPS ont des coûts d'acquisition structurellement inférieurs à leurs concurrents."}]
2f:["$","p","5",{"className":"text-[16px] text-[var(--muted)] leading-[1.8]","children":"Cinquième métrique : la fenêtre de réservation (booking window). En combien de jours avant l'arrivée vos clients réservent-ils en moyenne ? Cette donnée pilote votre stratégie tarifaire : si 60 % de vos clients réservent à moins de 7 jours, monter les prix à J-30 est inefficace. Si votre clientèle réserve à 60 jours, vous pouvez pratiquer des early bird substantiels."}]
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